Business Development and Brand Ambassadors
People Tend to Trust Someone They Know, Before They Trust a Commercial or an Advertisement
In this age of over-stimulation and the influx of marketing seemingly from everywhere, consumers are tuning out more and more from traditional marketing channels, e.g., TiVo and the avoidance of the majority of televised commercials. With the adoption of social media and the continued evolution of marketing channels we are becoming more reliant on recommendations from those we trust. This involves everything from purchase considerations to physician recommendations. Organizations are discovering that having employees well trained to serve as brand ambassadors is one more way in which the they can distinguish themselves from others via a relatively underutilized channel. Business development is built upon trust.