Tag: business development

All Employees are Brand Ambassadors

Not Just Front Line Employees are Brand Ambassadors   All employees, whether or not they interact directly with customers as part of their daily duties, are brand ambassadors.  Managers, administrators, employees in leadership positions and other “behind the scenes” employees are all brand ambassadors whether or not they think of themselves in this way.    […]

Business Development is Built on Trust

Business Development and Brand Ambassadors   People Tend to Trust Someone They Know, Before They Trust a Commercial or an Advertisement In this age of over-stimulation and the influx of marketing seemingly from everywhere, consumers are tuning out more and more from traditional marketing channels, e.g., TiVo and the avoidance of the majority of televised […]