Have You Taken Charge of Your Career? Develop Your Personal Brand and Succeed in a Crowded Market Through Professional Development, Storytelling and Networking Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at […]
Category: Brand Development
OWN IT! Free Download
Download my new book for free… Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times? Enter your name and […]
The Value of Your Story to Your Online Reputation
Are you actively managing your online reputation? If not, you may want to consider doing so given that organizations are increasingly using technology to locate and secure talent. Michael Fertik, emphasizes this point in “Your Future Employer Is Watching You Online. You Should Be, Too.” He explains, “The future of employment and digital reputation is likely […]
Managing Your Career or Job Search requires New Techniques
Times have Changed. Have You? During the past few years the job market has changed leaving us no choice but to change how we manage our careers and employment transitions if we are to survive and thrive in these new times. For the majority of jobs it’s no longer realistic to believe that anyone […]
How robust is your network?
Who knows you and what you’re capable of? Networking should be a natural part of what you do as a professional, although it isn’t natural for many. Networking is important before and during job searches. Do you have a network of professionals who know you for your ability to use your skills in a variety […]
Stay Relevant in the Job Market by Understanding Your Career Life Cycle
How Relevant are You in Today’s Job Market? Much is being discussed these days about how to remain relevant (and employable) in such a competitive job market. I participated in a pilot program offered by the Indiana University Alumni Association about a year ago and was exposed to the idea that understanding and being able to tell […]
Personal Branding: Sustaining Your Brand
Personal Branding Can Work When You Sustain Yourself Many of us allow ourselves to feel pressure to constantly do more and more. When we accept these pressures eventually they manifest into action or stress (or a combination of both), affecting us and our personal brand. Sometimes the best thing to do is stop – […]
The Power of Stories
Customer Feedback and the Power of Stories Smart organizations understand the power of stories and enlist brand ambassadors to help tell their stories. Many times brand ambassadors literally deliver the first impressions of the organization. Yes, impressions are created when potential customers visit an organization’s website for the first time but employees (brand ambassadors) […]
Brand Ambassadors are Your Organization’s Storytellers
How Did Your Brand Ambassadors Learn the Stories? Brands establish relationships through promises of value to customers. An organization’s story of their brand, or their brand narrative, communicates how they add value for customers by meeting needs. Brand ambassadors learn the brand’s story from the organization’s actions. This value proposition is held in high regard […]
New Initiative Promotes Hiring Our Military Veterans
Hiring Our Military Veterans Thank you to the U.S. Chamber of Commerce Foundation, Toyota, and Sergeant Dakota Meyer for partnering to create programming to help veterans translate their military experience into civilian equivalents using personal branding tools. Now is the time to focus on hiring our military veterans. Unemployment statistics, industries in decline, and […]