Goal setting matters because organizational performance, revenue, and sustainability rely on it. Goal setting impacts culture and contributes to the establishment of the norms that guide employee behavior. It also matters from a talent attraction standpoint. Engineering managers are uniquely positioned to impact the success of organizations and the careers of employees. Those who use goal setting and other performance management techniques are better positioned to contribute to the organization’s financial position and long-term sustainability. Employees benefit from being provided with guidance that can impact their development and progression within the organization. Engineering managers also benefit from using goal setting because they can transfer goal setting techniques to their career development.