Online Personal Branding in 4 STEPS

Posted on: February 11, 2012, by :

Online Personal Branding


In a very short amount of time and with very little financial investment you can expand your reach using the Internet to establish your brand online.  You can establish an online presence in four cost effective steps and use these as a foundation for your broader, more comprehensive personal branding strategy.  Online personal branding should involve you describing how you can add value.


Personal Branding Matters

Personal branding can help you in your career.  In order to hire you or recommend that someone else does people need to know you and like youboth of which are impacted by your ability to communicate how you can add value.  Think “Know Me, Like Me, Pay Me”.

By going through the process of developing your personal brand you will review your credentials and determined what can make you stand out to potential employers.  This involves understanding what makes you unique and being able to communicate your uniqueness to others.  While I encourage a thorough period of reflection and development of several elements associated with your personal brand, you can take action to begin today.

Online Personal Branding Matters to The Market

According to a 2012 Jobvite survey 92% of recruiters use or plan to use social networks/social media for recruiting.


While we continue to see an increase in job seekers using LinkedIn – what’s more interesting are the increases that we’re seeing in people using Facebook and Twitter to find jobs.


Update your resume

Create your compelling value proposition

Draft your biography

Obtain a professional photograph


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