The Executive Job Search and Your Brand Identity

Executive Job Search   High profile executives are realizing the value of personal branding to their executive job search.  The ways in which you express yourself and how you communicate impact your success in making emotional connections with others.  You send messages to others with the choices you make including everything from what you wear, […]

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Your Brand Reputation

How Important is Your Brand Reputation?   Are you known for consistently adding value?  Your personal brand is your brand reputation which develops from the interactions others have with you and their perception of you. One way in which you can be known for adding value involves being an ambassador for an organization.  Within organizations […]

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Personal Branding for Job Seekers

Be Unique: Stand Out Against Your Peers   Have you considered personal branding for job seekers?  Does it help or hurt us when we attempt to “fit in” and obey the rules?  Now consider, what about you stands out and communicates your value in an obvious but not obnoxious way?  Be Unique and Get the […]

Telling the Story of Your Personal Brand

Are You Telling the Story of Your Personal Brand?   Your story and telling the story of your personal brand is powerful.  Consider how often job seekers attempt to match their experience, skills, and abilities with the requirements in a vacancy announcement.  If you do this, do not think you are positioning yourself to stand […]

Personal Branding Begins with Knowing Yourself

Begin to Brand You Many of us go through the various exercises throughout our careers to “discover” what we’re drawn to and frankly, what we’re good at. Personal branding begins with knowing yourself. Knowing yourself begins with understanding what positions you to be the most content and productive. To better understand what matters to you […]

Personal Branding and Perception

Perception is Reality   Personal branding is about perception.  Most of us have been leaders and follows with various opportunities to influence perception.  It’s always important to consider the perception of others.  Just because you understand your intentions and have a positive opinion about your performance – others may not agree with you. Consider your […]

Personal Branding: Know Yourself

Many of us go through various exercises throughout our careers to “discover” what we’re drawn to and frankly, what we’re good at.  Knowing yourself begins with understanding what positions you to be the most content and productive.  To better understand what matters to you and what you can use to your advantage in your job […]

What is Personal Branding?

Personal Branding is Your Reputation Personal branding is a combination of interactions and perceptions. It involves every interaction others have with you and how they feel about you.  Every interaction people have with you is an opportunity to build or detract from your brand. Personal Branding is about Trust and Relationships There are many ways […]

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The Market Matters

According to a 2011 Jobvite survey 93% of recruiters used LinkedIn to find qualified candidates, up from 87% last year.  Recruiters are using LinkedIn to locate both active and passive candidates. LinkedIn provides a platform where you can showcase samples of your work and expertise.  In addition to maintaining current information on LinkedIn you may […]

Engage Employees as Brand Ambassadors

Employees are Brand Ambassadors   The phrase “brand ambassador” is no longer limited to individuals in official positions as company marketing representatives.  Everyone in the organization is a brand ambassador.  Effectiveness in this role depends on several factors, many of which can be influenced by the employer.  Employees throughout all levels can be excellent brand […]