Year: 2012

Being a Brand Ambassador Can Be Good for Your Career

Being unique can help you stand out as an employee and professional and is important whether you are employed or seeking employment.  Serving as a brand ambassador for your organization can positively impact your career.  You may be thought of as unique if you are a proactive, effective brand ambassador and serving in this capacity […]

Why You Should Be a Brand Ambassador

What is a Brand Ambassador? A brand ambassador is someone who represents an organization by portraying the features of its products or services.   Many consider the main difference between brand ambassadors and brand advocates involves brand ambassadors having more formalized relationships with the brand, often but not always involving compensation, and brand advocates are typically […]

Social Media for Your Job Search Toolkit

Social Media Must Be in Your Job Search Toolkit   If you are working to develop your personal brand and strengthen a job search, social media must be included in your job search toolkit.  Use technology to expand your reach and share your talents as broadly as possible. While a job search is a tremendous […]

Social Media and Your Job Search

Your Job Search   Social media is powerful and is fast becoming the norm for many organizations and individuals.  Social media is important in your job search.  It possesses great promise for those who use it to truly engage with others.  Social media provides a platform to express uniqueness and expand reach broadly and quickly.  […]

The Executive Job Search and Your Brand Identity

Executive Job Search   High profile executives are realizing the value of personal branding to their executive job search.  The ways in which you express yourself and how you communicate impact your success in making emotional connections with others.  You send messages to others with the choices you make including everything from what you wear, […]

stack of money

Your Brand Reputation

How Important is Your Brand Reputation?   Are you known for consistently adding value?  Your personal brand is your brand reputation which develops from the interactions others have with you and their perception of you. One way in which you can be known for adding value involves being an ambassador for an organization.  Within organizations […]

personal branding

Personal Branding for Job Seekers

Be Unique: Stand Out Against Your Peers   Have you considered personal branding for job seekers?  Does it help or hurt us when we attempt to “fit in” and obey the rules?  Now consider, what about you stands out and communicates your value in an obvious but not obnoxious way?  Be Unique and Get the […]

Telling the Story of Your Personal Brand

Are You Telling the Story of Your Personal Brand?   Your story and telling the story of your personal brand is powerful.  Consider how often job seekers attempt to match their experience, skills, and abilities with the requirements in a vacancy announcement.  If you do this, do not think you are positioning yourself to stand […]

Personal Branding Begins with Knowing Yourself

Begin to Brand You Many of us go through the various exercises throughout our careers to “discover” what we’re drawn to and frankly, what we’re good at. Personal branding begins with knowing yourself. Knowing yourself begins with understanding what positions you to be the most content and productive. To better understand what matters to you […]

Personal Branding and Perception

Perception is Reality   Personal branding is about perception.  Most of us have been leaders and follows with various opportunities to influence perception.  It’s always important to consider the perception of others.  Just because you understand your intentions and have a positive opinion about your performance – others may not agree with you. Consider your […]

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