If you’re not actively managing your career and reputation you may be missing out on opportunities and ultimately leaving money on the table. Personal branding, reputation management and self-marketing are terms used interchangeably to describe the concept of proactively communicating how you add value. Taking deliberate actions over time to develop your reputation and build brand equity impacts the opportunities you attract.
Your brand equity grows when your efforts and messages are aligned. Others will understand you more easily if your brand equity is strong. The stronger your brand equity the better positioned you are within the market. Your efforts should strive to reinforce your core values and position you to maximize the value you add and the fulfillment you receive in exchange for employment or participation.
You want others to remember who you are, what you can do and how you can relate to their needs.
Determine where your personal brand is within its’ life cycle and then invest your time and money to build your personal brand equity.