Focus Your Job Search on What Matters

Communicating Your Value Proposition I recently read, “Strategy Is Not about the Competition” and couldn’t help but relate the article to managing a job search. Ken Favaro points out, “when strategy is about competitors, leaders lose focus on the unlimited opportunities to grow customer value.” This concept can also be applied to a job search.…

Brand Ambassadors are Your Organization’s Storytellers

How Did Your Brand Ambassadors Learn the Stories?   Brands establish relationships through promises of value to customers.  An organization’s story of their brand, or their brand narrative, communicates how they add value for customers by meeting needs.  Brand ambassadors learn the brand’s story from the organization’s actions. This value proposition is held in high regard…