Brand Ambassadors are Your Organization’s Storytellers

How Did Your Brand Ambassadors Learn the Stories?   Brands establish relationships through promises of value to customers.  An organization’s story of their brand, or their brand narrative, communicates how they add value for customers by meeting needs.  Brand ambassadors learn the brand’s story from the organization’s actions. This value proposition is held in high regard…

Telling the Story of Your Personal Brand

Are You Telling the Story of Your Personal Brand?   Your story and telling the story of your personal brand is powerful.  Consider how often job seekers attempt to match their experience, skills, and abilities with the requirements in a vacancy announcement.  If you do this, do not think you are positioning yourself to stand…