Competitive Advantage

Brand Ambassadors Can Improve Engagement, Customer Service and Revenue

Understanding Brand Ambassadors Brand ambassadors represent organizations by sharing information about the organization and its’ products or services that informs or motivates customers. Most employees are brand ambassadors. Their effectiveness as brand ambassadors depends upon various factors including the organization. Many organizations fail to realize the asset their employees are in this context and opportunities…

Brand Ambassadors are Your Organization’s Storytellers

How Did Your Brand Ambassadors Learn the Stories?   Brands establish relationships through promises of value to customers.  An organization’s story of their brand, or their brand narrative, communicates how they add value for customers by meeting needs.  Brand ambassadors learn the brand’s story from the organization’s actions. This value proposition is held in high regard…

Grow Market Awareness with Brand Ambassadors

Grow Market Awareness   Technology and progress have resulted in unparalleled level of connectivity and instant access to individuals and their networks.  Organizations can grow market awareness with brand ambassadors.  Relationships are more valuable than ever to organizations when information can literally be shared worldwide within the blink of an eye.  Given relationships are built…

Increase Customer Loyalty

Brand Ambassadors Influence Customer Loyalty   A special type of engagement occurs when employees genuinely care about customers and go above and beyond for them whenever possible, even when doing so isn’t formally part of their job duties.  I consider this ‘stellar engagement’ because it elevates both customer and employee experiences.  When this occurs customers…

Brand Ambassadors Contribute to Success

Brand Ambassadors Add Value   Loyal, engaged brand ambassadors can contribute to an organization’s stability, growth, and longevity by serving as an additional channel of communication; strengthening relationships; establishing new relationships; preventing the loss of customers; and by saving time and money.    Serving as an additional channel of communication Brand ambassadors tell an organization’s…

All Employees are Brand Ambassadors

Not Just Front Line Employees are Brand Ambassadors   All employees, whether or not they interact directly with customers as part of their daily duties, are brand ambassadors.  Managers, administrators, employees in leadership positions and other “behind the scenes” employees are all brand ambassadors whether or not they think of themselves in this way.   …

Understanding Brand Ambassadors

All Employees are Brand Ambassadors   Brand ambassadors represent organizations by sharing information about the organization and its products or services that informs or motivates customers. Odds are that most employees could be considered brand ambassadors. How effective they are at representing the organization depends on various factors, many of which are influenced by the organization.…

Business Development is Built on Trust

Business Development and Brand Ambassadors   People Tend to Trust Someone They Know, Before They Trust a Commercial or an Advertisement In this age of over-stimulation and the influx of marketing seemingly from everywhere, consumers are tuning out more and more from traditional marketing channels, e.g., TiVo and the avoidance of the majority of televised…