Grow Market Awareness
Technology and progress have resulted in unparalleled level of connectivity and instant access to individuals and their networks. Organizations can grow market awareness with brand ambassadors. Relationships are more valuable than ever to organizations when information can literally be shared worldwide within the blink of an eye. Given relationships are built on trust; organizations are positioned to strengthen relationships with employees and realize value from the relationships employees have with others.
When employees are engaged, informed, and motivated they tend to willingly share information about the organization with their personal and professional networks. It is in this context of sharing information that the organization can benefit.
Employees can share information with their networks quickly and ask that they share the information with their networks as well. This multiplier effect can be powerful and greatly enhance the reach of the organization. While sharing information among social networks online, engaging employees and encouraging the multiplier effect can be powerful in person as well. Organizations can grow market awareness with brand ambassadors.