Category: Brand Development

Develop Your Career by Staying Focused

Can You Help Develop Your Career by Staying Focused?   What have you done lately to help develop your career by staying focused?  It was while watching a great blue heron during a beautiful Captiva Island sunset that I realized how similar we are—that heron and me.  The heron was doing his job.  He moved […]

Business Development is Built on Trust

Business Development and Brand Ambassadors   People Tend to Trust Someone They Know, Before They Trust a Commercial or an Advertisement In this age of over-stimulation and the influx of marketing seemingly from everywhere, consumers are tuning out more and more from traditional marketing channels, e.g., TiVo and the avoidance of the majority of televised […]

Be a Brand Ambassador

Want to Improve Your Career? Be a Brand Ambassador   As a brand ambassador your network will develop naturally and connect you with others, positioning you as a source of information and as a connection to your organization.  When you decide to be a brand ambassador, you may continue to strengthen relationships beneficial to you […]

The Executive Job Search and Your Brand Identity

Executive Job Search   High profile executives are realizing the value of personal branding to their executive job search.  The ways in which you express yourself and how you communicate impact your success in making emotional connections with others.  You send messages to others with the choices you make including everything from what you wear, […]

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Your Brand Reputation

How Important is Your Brand Reputation?   Are you known for consistently adding value?  Your personal brand is your brand reputation which develops from the interactions others have with you and their perception of you. One way in which you can be known for adding value involves being an ambassador for an organization.  Within organizations […]

Telling the Story of Your Personal Brand

Are You Telling the Story of Your Personal Brand?   Your story and telling the story of your personal brand is powerful.  Consider how often job seekers attempt to match their experience, skills, and abilities with the requirements in a vacancy announcement.  If you do this, do not think you are positioning yourself to stand […]

Engage Employees as Brand Ambassadors

Employees are Brand Ambassadors   The phrase “brand ambassador” is no longer limited to individuals in official positions as company marketing representatives.  Everyone in the organization is a brand ambassador.  Effectiveness in this role depends on several factors, many of which can be influenced by the employer.  Employees throughout all levels can be excellent brand […]

Advance Your Career: Be an Asset to Your Employer

Advance Your Career: Be the Obvious Choice!   Most of us know of someone that has been affected by job loss. Permanent employment is nearly a term used exclusively by prior generations. There are several actions you can take now to position yourself to be preferred by your employer. Particularly during difficult economic times employers […]

Dream Job

Transitioning to a New Career with Limited Experience

Transitioning to a New Career    Transitioning to a new career can be challenging.  Your approach impacts your success and level of frustration.  Increased competition for positions has become more of a norm due to the continued state of the economy and the employment situation.  Individuals who are unemployed, underemployed, or those simply looking for […]

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Understand Your Skills

Skills are the Foundation for Career Transitions   Successful career transitions are impacted by how well you understand your skills.  By definition skills are competencies which are transferable to several work settings. Richard Nelson Bolles does an excellent job in “What Color is Your Parachute” of providing a comprehensive framework for evaluating your skills.  By […]