The Power of Stories
Customer Feedback and the Power of Stories Smart organizations understand the power of stories and enlist brand ambassadors to help tell their stories. Many times brand ambassadors literally deliver the first impressions of the organization. Yes, impressions are created when potential customers visit an organization’s website for the first time but employees (brand ambassadors) […]
Brand Ambassadors are Your Organization’s Storytellers
How Did Your Brand Ambassadors Learn the Stories? Brands establish relationships through promises of value to customers. An organization’s story of their brand, or their brand narrative, communicates how they add value for customers by meeting needs. Brand ambassadors learn the brand’s story from the organization’s actions. This value proposition is held in high regard […]
Grow Market Awareness with Brand Ambassadors
Grow Market Awareness Technology and progress have resulted in unparalleled level of connectivity and instant access to individuals and their networks. Organizations can grow market awareness with brand ambassadors. Relationships are more valuable than ever to organizations when information can literally be shared worldwide within the blink of an eye. Given relationships are built […]
Why Today’s Economy Needs Brand Ambassadors
Organizations continue to realize the impacts of the more recent economic downturn. Strained economies, cost cutting measures, and other operational changes are more commonplace as organizations continually seek ways to accomplish more with less with the goal of saving time and money. In addition to the impact of more restrained spending and investment some are also […]
Increase Customer Loyalty
Brand Ambassadors Influence Customer Loyalty A special type of engagement occurs when employees genuinely care about customers and go above and beyond for them whenever possible, even when doing so isn’t formally part of their job duties. I consider this ‘stellar engagement’ because it elevates both customer and employee experiences. When this occurs customers […]
New Initiative Promotes Hiring Our Military Veterans
Hiring Our Military Veterans Thank you to the U.S. Chamber of Commerce Foundation, Toyota, and Sergeant Dakota Meyer for partnering to create programming to help veterans translate their military experience into civilian equivalents using personal branding tools. Now is the time to focus on hiring our military veterans. Unemployment statistics, industries in decline, and […]
Brand Ambassadors Contribute to Success
Brand Ambassadors Add Value Loyal, engaged brand ambassadors can contribute to an organization’s stability, growth, and longevity by serving as an additional channel of communication; strengthening relationships; establishing new relationships; preventing the loss of customers; and by saving time and money. Serving as an additional channel of communication Brand ambassadors tell an organization’s […]
Investing in Brand Ambassador Programs
Why are brand ambassador programs not more common if they are so valuable to organizations? The answer in part, may involve the economy. Many organizations lack the funding to invest in new initiatives and training during economic downturns. Organizational size, business strategy and at times, regulation, impact how resources are allocated. Funding for operations and […]
All Employees are Brand Ambassadors
Not Just Front Line Employees are Brand Ambassadors All employees, whether or not they interact directly with customers as part of their daily duties, are brand ambassadors. Managers, administrators, employees in leadership positions and other “behind the scenes” employees are all brand ambassadors whether or not they think of themselves in this way. […]
You Know Brand Ambassadors
Most of us interact with brand ambassadors daily. More often than not when people meet one another they ask one another a version of “where do you work?” or “what do you do?” Occupations or employers are often discussed during networking and when interacting with a new business or service provider. It does not matter […]