Brand Ambassadors Contribute to Success

Brand Ambassadors Add Value   Loyal, engaged brand ambassadors can contribute to an organization’s stability, growth, and longevity by serving as an additional channel of communication; strengthening relationships; establishing new relationships; preventing the loss of customers; and by saving time and money.    Serving as an additional channel of communication Brand ambassadors tell an organization’s…

All Employees are Brand Ambassadors

Not Just Front Line Employees are Brand Ambassadors   All employees, whether or not they interact directly with customers as part of their daily duties, are brand ambassadors.  Managers, administrators, employees in leadership positions and other “behind the scenes” employees are all brand ambassadors whether or not they think of themselves in this way.   …

Understanding Brand Ambassadors

All Employees are Brand Ambassadors   Brand ambassadors represent organizations by sharing information about the organization and its products or services that informs or motivates customers. Odds are that most employees could be considered brand ambassadors. How effective they are at representing the organization depends on various factors, many of which are influenced by the organization.…

Develop Your Career by Staying Focused

Can You Help Develop Your Career by Staying Focused?   What have you done lately to help develop your career by staying focused?  It was while watching a great blue heron during a beautiful Captiva Island sunset that I realized how similar we are—that heron and me.  The heron was doing his job.  He moved…