Brand Ambassadors Add Value Loyal, engaged brand ambassadors can contribute to an organization’s stability, growth, and longevity by serving as an additional channel of communication; strengthening relationships; establishing new relationships; preventing the loss of customers; and by saving time and money. Serving as an additional channel of communication Brand ambassadors tell an organization’s […]
Month: December 2012
Investing in Brand Ambassador Programs
Why are brand ambassador programs not more common if they are so valuable to organizations? The answer in part, may involve the economy. Many organizations lack the funding to invest in new initiatives and training during economic downturns. Organizational size, business strategy and at times, regulation, impact how resources are allocated. Funding for operations and […]
All Employees are Brand Ambassadors
Not Just Front Line Employees are Brand Ambassadors All employees, whether or not they interact directly with customers as part of their daily duties, are brand ambassadors. Managers, administrators, employees in leadership positions and other “behind the scenes” employees are all brand ambassadors whether or not they think of themselves in this way. […]
You Know Brand Ambassadors
Most of us interact with brand ambassadors daily. More often than not when people meet one another they ask one another a version of “where do you work?” or “what do you do?” Occupations or employers are often discussed during networking and when interacting with a new business or service provider. It does not matter […]
Understanding Brand Ambassadors
All Employees are Brand Ambassadors Brand ambassadors represent organizations by sharing information about the organization and its products or services that informs or motivates customers. Odds are that most employees could be considered brand ambassadors. How effective they are at representing the organization depends on various factors, many of which are influenced by the organization. […]
Develop Your Career by Staying Focused
Can You Help Develop Your Career by Staying Focused? What have you done lately to help develop your career by staying focused? It was while watching a great blue heron during a beautiful Captiva Island sunset that I realized how similar we are—that heron and me. The heron was doing his job. He moved […]