Social Media for Your Job Search Toolkit

Social Media Must Be in Your Job Search Toolkit   If you are working to develop your personal brand and strengthen a job search, social media must be included in your job search toolkit.  Use technology to expand your reach and share your talents as broadly as possible. While a job search is a tremendous…

The Executive Job Search and Your Brand Identity

Executive Job Search   High profile executives are realizing the value of personal branding to their executive job search.  The ways in which you express yourself and how you communicate impact your success in making emotional connections with others.  You send messages to others with the choices you make including everything from what you wear,…

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Your Brand Reputation

How Important is Your Brand Reputation?   Are you known for consistently adding value?  Your personal brand is your brand reputation which develops from the interactions others have with you and their perception of you. One way in which you can be known for adding value involves being an ambassador for an organization.  Within organizations…

Telling the Story of Your Personal Brand

Are You Telling the Story of Your Personal Brand?   Your story and telling the story of your personal brand is powerful.  Consider how often job seekers attempt to match their experience, skills, and abilities with the requirements in a vacancy announcement.  If you do this, do not think you are positioning yourself to stand…

Personal Branding Begins with Knowing Yourself

Begin to Brand You Many of us go through the various exercises throughout our careers to “discover” what we’re drawn to and frankly, what we’re good at. Personal branding begins with knowing yourself. Knowing yourself begins with understanding what positions you to be the most content and productive. To better understand what matters to you…

Personal Branding and Perception

Perception is Reality   Personal branding is about perception.  Most of us have been leaders and follows with various opportunities to influence perception.  It’s always important to consider the perception of others.  Just because you understand your intentions and have a positive opinion about your performance – others may not agree with you. Consider your…